The Viral Bikini Shade That Works on Literally Everyone

Some colors are cute in theory but never quite make it out of your closet (looking at you, neon green). And then there are shades that just hit. For us, it’s raspberry—a rich, dark pink that somehow looks good on literally everyone.

At goss, we’ve never seen a swimwear brand perfect this shade the way we have. It’s bold without being loud, feminine without being sweet, and has just enough depth to feel elevated.

Why Raspberry Wins

This isn’t bubblegum or hot pink. Raspberry sits in that sweet spot where it flatters every skin tone—bright against fair, glowing on deeper tones. Think of it as the swimwear equivalent of the dress your friends always “borrow.”

How to Wear It

• Keep accessories minimal—raspberry does the heavy lifting.

• A neutral cover-up instantly makes it vacation-ready.

• Gold jewelry? Always.

If you’re looking for the viral bikini shade of 2025, raspberry is it. Unexpected, universally wearable, and perfected at Goss.